Then produce a competitor analysis; in this you want to identify roughly five main competitors along with their biggest strengths and weaknesses. For instance, this might relate to their marketing strategies, their delivery policy or their operating hours. Then you can try to determine how your competitors will respond when you enter the market. For instance, will they slash their prices, steal your ideas or maybe increase their use of aggressive advertisements? The last step is to offer specific marketing techniques, like email marketing , press and media, internet ads, blogging and countless other strategies. To determine which are right … Continue reading Study notes from ‘The Secrets to Writing a Successful Business Plan’