2020-2022 Unicorn Companies Portfolio (Innovation trend, investor & consumer preferences)
2021-2022 Unicorn Companies Analysis
| Name | What does it do | Industry | Location | Potential or no |
| Aptos | Blockchain web3 startup builds a scalable layer | Blockchain | Palo Alto, US | Yes |
| Magic Eden | NFT marketplace, trade and create NFTs | Blockchain | San Francisco, US | Doubtful (major competitors e.g. OpenSeas, Yuga Labs) |
| Phantom | A digital wallet reimagined for DeFi and NFTs | Blockchain | San Francisco, US | Yes |
| ROX Motor | Car-making project focusing on off-road new energy vehicles | Electric vehicle | Shanghai, China | Yes |
| Yuga Labs | Develops NFTs and digital collectibles | Blockchain | N/A | Doubtful (major competitors e.g. OpenSeas, Magic Eden) |
| Zeekr | Manufactures premium electric vehicles and automobiles | Electric vehicle | Beijing, China | Yes |
| Tebra | Provide independent healthcare practices with digital tools and support | EHR (Electronic Health Record) | California, US | Yes |
| Candy Digital | An NFT company that allows MLB fans to buy and trade officials licensed non fungible tokens | Blockchain | New York, US | Yes |
| Anthropic | An AI-driven research company that focuses on increasing the safety of large scale AI systems | AI, machine learning | California, US | Yes |
| ClickHouse | A developer of an online analytical processing (OLAP) database management system | Big Data | California, US | Yes |
| Global Bees | Finding and scaling great products | E-commerce Retail | Delhi, India | Not a strong yes, it may have the potential to scale nationally, but doubtful for global expansion |
| 5ire | A blockchain network that brings sustainability tech and innovation to build the 5th industrial revolution | Blockchain + sustainability | London, UK | A strong Yes |
| LayerZero Labs | An omnichain interoperability protocol that unites decentralized applications across disparate blockchains | Blockchain | Vancouver, Canada | Yes |
| Sierra Space | A commercial space company working towards a more accessible space economy | Aerospace | Colorado, US | Yes |
| JOKR | A grocery and delivery platform that provides hyper-local product delivery services | Grocery delivery | New York, US | Not a strong yes because larger US competitors e.g. Doordash, Deliveroo can easily implement similar strategies |
| Mensa Brands | An investment firm that partners with entrepreneurs to build digital brands and scale them | Networking | India | Yes |
2020-2021 Unicorn Companies Analysis
| Name | What does it do | Industry | Location | Potential or no | Investors |
| Clara | A business credit card, payment solution, and expense tracking platform for business | Credit cards, payments | Mexico | Yes | Goldman Sachs, General Catalyst, Global Founders Capital, General Catalyst |
| Wiz | A cybersecurity company that allows companies to find security issues in public cloud infrastructure | Cloud security, Cybersecurity | Israel | Yes | Index Ventures, Sequoia, Blackstone |
| Island | A cyber startup that provides a secure web browser for the enterprise | Cybersecurity | US | Yes | Sequoia |
| Noname Security | A security platform that allows enterprises to see and secure managed and unmanaged APIs | Cybersecurity | Palo Alto, US | Yes | Lightspeed Venture Partners |
| Jaguar Microsystems | Offers cloud computing and data processing solutions for data centers | Cloud Computing, data centre | Shenzhen, China | Yes | Tencent |
| 1inch | Decentralized Finance | DeFi, Blockchain | – | – | – |
| Heyday | A digital marketplace space built for sellers to accelerate consumer product brands | Digital marketing | California, US | Doubtful (not innovative enough) | Khosla Ventures, General Catalyst |
| Drata | A compliance and security platform that automates the compliance workflow on a company’s security controls | Compliance, security | California, US | Yes | – |
| Cider | A DTC (Direct-to-consumer) e-commerce platform focusing on overseas markets | Direct-to-consumer E-commerce | Hong Kong, China | Yes | Andreessen Horowitz, IDG Capital |
| Clubhouse | Audio-based social App that allows users to spontaneously join group chats | Social Media | California, US | Doubtful | Tiger Global management, Andreessen Horowitz |
| Axelar | A decentralized communication tool that connects blockchain ecosystems, applications, and assets | Blockchain | Waterloo, Canada | Yes | – |
| Oyster Charlotte | A distributed HR platform that empowers companies to hire, pay, and care for talented teammates regardless of location | Networking | US | Yes | – |
| FTX US | Allows users to trade a variety of digital assets like Bitcoin, Ethereal, Solana, and Dogecoin | Blockchain | California, US | Doubtful due to rising competitors; idea is not differentiating enough | Lightspeed Venture Partners, SoftBank |
| Stytch | Improves security and user experience with passwordless authentification | Cybersecurity | California, US | Yes | Index Ventures |
| Beyond Identity | Invisible multi-factor authentification; eliminate ransomware and account takeovers | Cybersecurity | New York, US | Yes | – |
| Moore Threads | Providing graphics processing unit technology and services to corporate clients | Graphic Processing Unit | Beijing, China | Yes | Tencent |
| Multichain | A cross-chain router protocol (CRP) providing a mature real time CRP system | CRP (Cross-chain router protocol) | Singapore | Yes | IDG Capital, Sequoia |
| Didi Freight | Uber-like trucking service | Delivery | Beijing, China | Doubtful | IDG Capital |
| Cadence Soultions | A provider of remote patient monitoring and virtual care services | MedTech | New York, US | Yes | General Catalyst |
| Flink Food | Offers grocery deliveries in 10 minutes | Delivery | Berlin, Germany | Doubtful due to having mere local potential | – |
| Juwan Technology | The first in-house incubation technology innovation company | Battery Tech | Guangdong, China | Strong Yes | Tencent |
| Pacaso | Proptech company that modernises the generations-led practice of co-owning a second home, second home ownership for 1/8 the cost | Property Tech | San Francisco, US | Strong Yes | Global Founders Capital, SoftBank Vision Fund |
| Bolttech | International insurtech with a mission to build the world’s leading technology enabled ecosystem for protection and insurance | InsurTech | Singapore | Strong Yes | – |
| Gorillas | Delivery start-up that allows customers to order groceries and other household items | Delivery | Berlin, Germany | Doubtful | Tencent |
| Resilience | End-to-End biopharmaceutical manufacturing and development solutions | BioTech | California, US | Yes | – |
| Merama | E-commerce | E-commerce | Mexico | Doubtful | SoftBank |
| Razor Group | Partners with e-commerce merchants to acquire and scale brands | Commercial Strategy | Berlin, Germany | Doubtful | BlackRock |
| Airbyte | An open source data integration platform that unifies and connects different types of data | Platform tool | California, US | Yes | Y Combinator, Accel, 8VC |
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